How to recession-proof your wellness business and sell more online

They call it a recession because everyone and everything around you is contracting. But you don’t have to.  

Here you will find the following key takeaways for how to recession-proof your wellness business and sell more online:

• • • 1. How most companies recession-proof their business
    • 2. Can you recession-proof a wellness business at any stage of growth?
    • 3. To recession-proof your wellness business, think abundance, not scarcity
    • 4. Expand to recession-proof your wellness business
    • 5. Treat a financial crisis the same way you’d treat a health crisis
    • 6. In your wellness business, do as you would with your patients and clients
    • 7. The 4 keys to recession-proof your business are the basics of your clinical practice
    • 8. Work smarter, not harder to recession-proof your business and sell more online
    • 9. During a recession, it’s not about “how”, it’s about “who”
    • 10. Your ‘who’ needs to be in your wellness niche
    • 11. Find someone like you, that has ‘done it’ in the wellness industry, like me
    • 12. More millionaires are made during economic recession

1. How most companies recession-proof their business

The common narrative in business culture in times of economic collapse is to cut, cut, and cut some more, then increase prices in order to survive.

But for your stage of business growth as a health and wellness entrepreneur with dreams of a multimillion dollar company that serves and enriches millions of lives, that could be as devastating as cutting off the umbilical cord a few months too early in utero.

2. Can you recession-proof a wellness business at any stage of growth?

The seed, sprout, and bloom stage of growth usually happen in the first 5-10 years of business, until you reach the point of scalability where you’re experiencing steady sales and leads while you sleep. It’s a time of balance, and more inputs than withdrawals are needed to keep your business healthy. 

The inputs need not be in the form of hiring new employees or major cash influxes, but measuring your actions and focusing on what is bringing you passive income day to day. But passive income does not mean doing nothing – if you want to make money while you sleep, you need to focus on your day to day. 

Like a seedling you must grow, despite the economic collapse occurring around you. And like a seed, if you stay focused on your dream of blooming into the full expression of who you’re meant to be, you will stay on track of that outcome, despite what is going on around you.

3. To recession-proof your wellness business, think abundance, not scarcity

So let me ask you, which one to you want to be? 

Do you want to shrink, or rise up? 

4. Expand to recession-proof your wellness business

To recession-proof your wellness business and sell more online, you can’t follow the common narrative. During the great recession of 2008, Harvard Business Review reported that only 10% of companies came “roaring out of the economic recession”, and continued to grow over other companies that chose to contract2. 

This is because in a financial crisis, there are two possibilities. You see, in Chinese the word “crisis” is made up of two characters: danger and opportunity. 

The successful companies expanded into an opportunity instead of contracting into the danger of a recession.

5. Treat a financial crisis the same way you’d treat a health crisis

Did you know it’s the same reason why your patients and clients come to see you? You’ve been there, done that, and you can paint the picture of what their healing journey will be. It makes it easier to expand with your guidance, rather than contract with the common narrative. 

The world may be in a financial crisis, but everyday in your practice your people are faced with a health crisis. By applying what you already know from clinical practice, you are positioned to survive and thrive because you already know how to think and act! 

You just need guidance on how to apply the same thought process and action in your business that you do with your patients.

Think of it like this: A patient comes to you with the worst diagnosis possible. Maybe it’s hormone imbalance, autoimmunity, or maybe it’s cancer. 

In the face of adversity, with a life-threatening clinical diagnosis, would you tell your patient to contract, do nothing, and go home? Or would you ask them to be brave and fight for their life?

Your coaching helps them feel like this superhuman feat of healing is possible and they don’t need to be superwoman to make it happen. Neither do you. Because I’m not, and I was able to translate the way I worked with patients into my online wellness business.

6. In your wellness business, do as you would with your patients and clients

7. The 4 keys to recession-proof your business are the basics of your clinical practice

If you feel your business foundation is rocky to refine it, you must :

• ReDesign your exact vision everyday of who you want to be and become, down to the detail. The detail and size of your dream may be limited by your mindset or what you’ve done. 
• Constantly Clarify WHO your ideal client is so you can truly help them. You learn this only by doing. 
• Stay on top of your Niche in the Health and Wellness Industry embrace the uniqueness, rapid growth and possibilities. 

Truly Monetize and Follow Metrix on your platforms so you’re not leaving money on the table.

It’s a lot, let alone trying to do all of it during an economic recession. Am I right?

Recession-proofing a wellness business begins with going back to the basics as you do with your patients. 

The basics establish a strong foundation: 

1. Food, water, supplements, digestion
2. Movement and physical therapies
3. Detox and cleansing practices like the Castor Oil Pack
4. Mindset

Even if you have done them before, there’s always something you can learn and you always have to go back to them so that you feel better. It’s the same in your business. 

But what if you don’t know what these foundations are for your business? 

8. Work smarter, not harder to recession-proof your business and sell more online

Work smarter by focusing on the foundation. “Sharpen your saw,” as Stephen Covey of the 7 Habits of Highly Effective People recommends. For me, it’s like tending to the soil and environment of your garden, seeding it with what will grow (maybe not right away), but if you nurture and care for it, by natural laws it will grow.

This is what leads to momentum, and once you have momentum you have it made. So, how do you do it?

9. During a recession, it’s not about “how”, it’s about “who”

Maybe it’s not about how to do it, but who can help you. Because you can’t do it alone. Truly, nothing in this world has been done alone, especially not in times of economic recession. Life is a conversation. 

You may need education, training, an industry tip, an insider report, connections, a friend who knows someone, or merely someone to model after and aspire to be. 

You know this, because it’s the same reason why your patients and clients come to see you. They don’t know how to get themselves from point A to B, so they need someone with bigger vision, bigger knowledge, and bigger experience in what they want to do and become.

10. Your ‘who’ needs to be in your wellness niche

You require a bigger vision for the future than you have right now to recession-proof your business and sell more online, and you must share it with others around you of the same mindset. 

So if your patients deserve a compassionate team that supports and lifts them up through their darkest moments, you probably do too. Agreed? But like your patients, they come to you because you are the expert in natural health. Your coach should be the same in the natural health and wellness industry. 

Even if you never did this holistic healer thing to become a business person, you did it to help others. But you can’t help others if you don’t have a business. The business part is a must for the role as a healer to help the people you serve, because it’s the vehicle that connects you and your ideal client together. 

Bolded Quote “The business part is the vehicle that connects you to your ideal client, it’s a must-know!”

You can’t keep your head in the sand and think that you can do it alone. Like going to school to get your designation, you had to ‘pay to play’ so you could learn and grow from others that have done it before. 

If you are ready to go all-in to your online biz, or to make a hybrid clinic/online model, now is the ideal time.

11. Find someone like you, that has ‘done it’ in the wellness industry, like me

In 2008 when the housing market crashed, there was a wave of successful business in the wellness industry. This is when I went back to school and invested $140000 in my naturopathic education. 

Now, like then, our financial system seems like it’s about to crumble and this is unprecedented in our world since the Great Depression because of the lockdowns these past years.

12. More millionaires are made during economic recession

This can be you if you train yourself to see the business opportunity during this time. Sometimes you can’t see the opportunity from your standpoint – you may have limited vision and you need to find someone that is further along on the journey. 

Now is the time. This is the last opportunity to make it in e-commerce before a new era of the internet, Web 3.0, is ushered in. Things are already shifting and no one knows what to expect. Now, for a limited time there is a window of opportunity that was only seen in 2008 during the great recession, then again in 2012-2013, and 2017-2018. The wave of influencer years. 

So if you’re ready to sow the seeds of future growth, sign up now to become an affiliate partner with Queen of the Thrones®  and have a team of experienced leaders on your side to help grow your wellness business online.